.png)
What we offer
Global, customised, practical training programs specifically targeting your sales and marketing teams.
Selling capital equipment is a practical business. Regardless of the background of your sales associates - whether they come from commercial, product or project management, we teach practical and usable approaches:
-
Understanding customer pain points
-
Territory management
-
Finding new customers
-
Presenting technical solutions
-
Working trade shows
-
Negotiating the best commercial solution
Our personalised training is available in 6 languages: English, German, Spanish, Portuguese, Flemish and French.
We work on 3 key principles
1. Business first - the technical second
It's critical to understand the customer's business and pain points and then wrap technical solutions around their issues and complications.
We challenge the sales organisation to really know their customers and understand the greatest issues affecting their business.
2. Change
We champion change. Challenge everything - including the way you approach the market and present solutions.
3. Actions, not words
Our training focusses on real results. We demonstrate how to communicate beyond words - using a variety of sales tools to help your sales associates succeed.
Program Modules
We evaluate your organisation to create a program that suits your needs
Modules include:
-
Sales Brand Values
-
Developing and using business themes
-
Dynamic Sales Communication
-
Core Selling Skills
-
Territory Management
-
The Tough Questions
-
Service and Sales cooperation
-
Business Language
-
Identifying the customer's pain points
-
Best Practice Transfer between your operations